Google Tools For Enhancing Digital Marketing in 2018

Pretty much all the major businesses, regardless of industry or status, use Google to fulfill some kind of requirement. Be it Google Drive, Google Docs or ever familiar Gmail, it seems as if everyone depends on at least one of Google’s Services to support their daily life work routine. That being said, there are a few hidden gems in Google’s Toolbox which at times do not get exposure and consequently remain underutilized.

Although, it is true that Google has innumerable apps, however there are some which can have a serious positive impact on digital marketing initiatives for businesses and those seem to be on the low a bit. Moreover, Google’s products generally have “freemium” models, which offer an invaluable opportunity to improvise with a variety of unique techniques and dive in on what suits the niche brand most.

Everyone is testing out the latest and most effective tools from the world’s most gigantic Internet powerhouse. So it is advised to give a few of these seemingly under- recognized tools or products a try for better results.

Powerful Google Tools For Digital Marketing

Google Trends

If you are looking to boost up your SEO strategy, Google Trends is a tool that should not be neglected. It allows you to see how frequently a Keyword is searched so you can get a measure of its popularity.

Google Trends instantly creates a graph of the search volume categorized by language, country, region etc. revealing how the key phrase has evolved over a specific period of time. It also predicts how these phrases will trend in the near future, thus helping you in making more precise and prepared decisions.

Most importantly, Google Trends makes it relatively very easy to stay up-to-date with a certain product’s or service’s marketing language so that one can jump into interactive conversations about topics which are relevant to his/her niche.

Think With Google

Think With Google is more like a creative brain-faith we can depend on when searching for inspiration and improvisations for our digital marketing strategies. The resource contains valuable insights on industry trends, analytical research and statistics, tips on marketing techniques and unique outlets to give us new ways to venture for further success.

When devising your online SEO marketing strategy, especially if you have an E-Commerce Website and you are investing on a quarterly and yearly plan basis, do not skip out Think With Google. This tool also helps when a marketer is suffering from a writer’s block too.

Go-Mo

According to experts’ reports, almost 66 percent of people say that a mobile-responsive website makes them more likely to buy a product, use a service or engage into reading in the case of blogs.

So it is very important to tap into the mobile revolution or one’s business may soon be left behind due to lack of innovation.

Go-Mo uses Artificial Intelligence and helps in making this transition to the digital world, a very comfortable experience. It is free for the first year.

It instantly generates a mobile-friendly version of one’s website. So you are no longer restricting your targeted on the go customers with a website that is almost impossible to navigate through.

Google Analytics

Studies show that Google Analytics is an overlooked tool among small and medium scale business enterprises. Without Google Analytics, executing website marketing strategies is like walking blindly in the dark.

Website analytics reveal critical data and results on how existing and potential customers interact with marketers online. When evaluated efficiently, the analytics insights offer plenty of opportunities for customer engagement enhancement and higher conversions as well.

So it is a must use tool for digital marketers who want to evolve and succeed gradually.

Lastly, as the horizons of technological advancements are widening day-by-day, one can expect a tech giant like Google to introduce more such effective and helpful tools for improving the digital marketing platform. However, it is not only the responsibility of technology leaders, but of users too to take the platform to a more evolved, matured and efficient level.

Why Careful Targeting is Necessary in Distributing Direct Marketing Catalogs

Direct marketing catalogs can be an excellent way to promote your product or service. Direct marketing catalogs can multi-pronged in approach, and can simultaneously achieve several marketing objectives. Direct marketing catalogs can be used to increase brand and product awareness, brand recall and sales. If done correctly, it can cultivate a top-of-mind awareness among your consumers. Direct marketing catalogs can also be used in conjunction with sales and promotions to great effect.

However, considering the costs of producing direct marketing catalogs, it would be prudent to develop an effective distribution strategy before embarking on the campaign. Producing direct marketing catalogs can be a costly affair. There are many costs associated with producing a good direct marketing catalog, and these costs can balloon easily.

Inevitably, cost is an issue. But great care needs to be exercised when corners are being cut. It would be a mistake to distribute a poorly produced catalog. A poorly produced marketing message can be a bad touch point for consumers. Such messages speak poorly of the product, service and the company. Whenever you make a brand contact with a consumer, it is important that the information transaction occurs entirely on your terms. All elements need to be carefully thought out and well executed.

Sometimes, the medium is the message. A poorly printed, poorly designed catalog carries negative brand messages. On the other hand, a well-designed, well-printed marketing catalog, wrapped in embroidered silk leaves a long-lasting, positive brand message. Such an intricately prepared and produced catalog may even be kept far beyond its duration of relevancy, merely for its high production value. This helps to encourage top-of-the-mind awareness. Whenever the consumer sees the catalog, they’re reminded of your brand, product and service, thus effectively turning a simply catalog into in-home advertising.

Now that we’ve examined the possibilities a good catalog can bring, we need to get these catalogs into the hands of the correct consumer. To successfully run any marketing campaign, it is crucial to obtain as much consumer information as possible. This information is needed to successfully craft a message that will resonate with the beliefs and values of the consumer. For direct marketing catalogs, knowing your consumers’ geographical demographics can be especially important.

There are several options available to you when you decide to disseminate your message. You can outsource the work to a postal or marketing company, or you can do it yourself. Regardless of how you decide to do it, it is important that the disseminator has a well formed list of consumers to target.

Knowing the consumer is half the battle. A good mailing list can act like a strategic map. It may be able to show you the possible locations and consumers that you may want to target.

Despite the advances in information technology, consumers are still swayed by direct marketing efforts such as direct marketing catalogs. Placing your message in a tangible medium for consumers to touch can be a very powerful method of communication. But placing your message into the hands of the correct consumer is even more so.

Direct Marketing – Load Up Your Direct Marketing Toolbox & Grow Your Profits Exponentially!

Direct marketing DM is one of the major drivers in your 4Ps Marketing Mix – the Promotion component. As the word “Promotion” describes, it is a tool you use to promote your product or services either on one-to-one, one-to-many or even many-to-many modes of touch points to match your pre-selected target segments. Your DM toolbox should include both online and offline marketing tools.

The purpose is to elicit an action, be it an order, visit your physical store, cyber-store, website, or a response for more information, or even lodge a complaint! And my experience tells me that complaints can be the most rewarding and the best cross-selling tool if you manage to salvage the business relationship!

Your traditional marketing communication tools would be either one or more of the following namely, postal direct mailer, telemarketing, ads, email marketing, internet marketing, point of sales.

In my other literature on this subject, I have emphasized the significance of Integrated Communications and Integrated Marketing Plan. Essentially, you must ensure that in order to achieve greater success rate of your direct marketing campaigns, you need to strategize from an integrated perspective when utilizing your respective DM tools.

Do not expect success with simply sending out a direct mailer without supporting and reinforcing touch points. For example, your direct mailer must at least include your website link; your website must at least have a “shy yes” page to loop the touch point back to you using an auto-responder; or your direct response marketing campaign should be supported by back-end hotlines standing by to route any interested callers to ready sales representatives (direct one-on-one selling).

Direct mailing is one of the major tools in your direct marketing toolbox and success depends on namely your database selection, copy effectiveness, lead generation mechanism with loop back system, direct mailer design, format & creativity in eliciting positive buying response. Your chosen tool in tandem with the direct mailing campaign is very critical to its success.

In recent few years, DM has seen massive change in the approaches to sell, be it selling ideas, or products or services. These changes came about when the internet became extensively accessible, with the advent of broadband services and their competitive pricing.

They have seen creative changes through the rapid development of the New Media or Digital Media. The new media has since morphed from internet developments when the industry saw the advent of Web 2.0 – an advanced version of the world wide web which allows much more online functions than simply web-surfing and emailing.

The agents of change define Digital media or New media as digital audio, digital video, digital content as opposed to analog media. More specifically, new or digital media encompasses Internet Art, Video Games, Virtual worlds, Multimedia CD-ROMS, websites including brochure-ware, blogs and wikis, emails, RSS, SMS, MMS, electronic kiosks, Interactive TV, Mobile devices, Podcasting etc. Some or most of these are mediums which you, either as marketer or simply consumer, have utilized at some point in time.

More importantly for the perspective of a marketer, you must familiarize yourself with such mediums as most of them will be your “bridge” of communication for your brands and products with the very technology-vibrant young consumers.

And never forget, you must always design a direct marketing campaign with the ability to measure ROI – return on investment, be it an online or offline marketing campaign. This accords accountability and also allows tweaking of the components of your campaign for better response and results the next time.