Digital Marketing and Efficient Search Marketing Tools

Digital Marketing is one of the tools a company can utilize to advertise their products both efficiently and effectively. For professional digital marketing tips a company can consult many agencies and consultancies that offer their services worldwide. These agencies and consultancies basically provide sound advice on which marketing strategy would be best for your company. Moreover, they guide you step by step throughput the whole procedure and plan your every move.

If you do not want to go for professional help and want to be creative and use your own ideas for effective digital marketing then you need to know the ground rules and some basic definitions. For starters, what exactly it is? It is basically advertising your product using electronic or digital means. Digital marketing these days is mostly focused on the internet where as the television, radio and mobiles phones are also other options that you can avail.

One popular strategy is using search engines such as Google. Whereas search marketing is quite effective, you do need to keep in mind few things that would make your strategy most effective. It is better to know what you are getting yourself into, so that you can beforehand minimize any risks that you will face and maximize your impact on the internet. You need to know what the search patterns usually are or any certain patterns. Also, knowing what consumers actually search and being able to pin point what they consumers require in search result can prove to be quite beneficial.

Moreover, knowing what your competitors are doing can actually bear quite a look of fruit. Knowing why and how your competitors and other web sites are successful can be quite helpful for giving you more ideas. Copying is not a good idea, but learning from others is. Learn from those who seem to be succeeding and also learn from those who are not doing so well. You’ll know exactly what to do and what not to do.

Having good key words is of the utmost importance. Without good key words your search marketing campaign would surely fail. Hence, pay the greatest amount of attention to your key words so that they match any search you to be associated with. Some good tools to analyze the searchers around you are Google Trends, Google Insight for Search, Google Ad Words Search Tool, Microsoft adCenter Keyword Research Tools. All of these tools are free and easy to use. These tools show graphical data and comparisons between search terms. Other helpful tools for the market around you are SpyFu, comScore Marketer and Complete.com Search Analytics.

Free Digital Photography Courses Online

Digital cameras have taken over the world of photography, finding a new 35mm camera is difficult these days. Secondhand 35mm cameras however are very cheap and you can buy the best of this type of cameras for almost nothing at e-bay or secondhand stores online. New digital cameras can be bought everywhere these days, and it seems that everyone has one. You can buy them everywhere from local gas stations to online mega stores. There are even disposable digital cameras nowadays. But having a digital camera is not the same as being a good photographer. For that you need take at least some proper courses.

If you are planning to become a professional photographer I would not advise any of the photography courses you can find online currently,. Still, there are some good articles that you can learn a lot from. However it takes more then reading a few articles to become a professional even if you own a great digital camera. If you are an amateur photographer and you would like to learn some good tips we can absolutely recommend a free digital photography course. You will learn the foundation you need to understand digital photography and such a course can give you some good tips about the possibilities of taking a good picture.

Take a free course before you buy a camera

Because there a so many types of digital cameras on the market today, there are a few free photography courses that will teach you about the different camera types available.

– Point and shoot camera (this will allow you to just take a picture of whatever you can see through the viewfinder)
– Mid-range cameras (zoom in and take movie clips as well as pictures)
– High-end cameras are the digital SLR cameras. (very similar to the 35mm cameras and allow you the ability to manually manipulate the images similar to 35 mm cameras)

There are people who find it nice to have different types of digital cameras. What they use depends on the situation. They buy a point and shoot or mid-range camera for everyday shots and a digital SLR to make even better pictures and manipulate the image with software. To guide you in your choice a free digital photography course is a good help in doing so.

Free Photography Courses For Photography Basics

Most courses for digital photographers will start with the basics of photography. And if you are a beginning photographer you need to learn the basics of photography in general and the basic of digital photography in particular. The basics of photography will range from composition, light, how to use your camera, to the many different types of photography.

After you understand the basics, you need to understand at least the basics of how your digital camera works because without that knowledge you won’t be able to take advantage of all the features it offers. A proper free photography course will allow you to follow some lessons before you purchase the full course. Most free courses for digital photography will go over the basics of their program and will offer one or more paid courses on how to use some of the more advanced features of photography and digital camera use. Whatever the camera you have or are planning to buy, taking a free digital photography course will give you at least the basic knowledge.

Direct Marketing Or Brand Advertising? What’s Right For The Small Business?

Small businesses often face a dilemma. How do they promote their products and services? Do they need to invest in building their brand through expensive multi-media campaigns? Or do they go straight for the kill using a hard hitting direct sales pitch aimed at their target audience? A difficult question to answer for some, but in the final analysis the answer is relatively simple.

Coca Cola, Nike, Toyota, Rolex, Hugo Boss… who has not heard of these brands. And the millions in profits they generate each year. Of course their sales are backed by big budget multimedia global advertising campaigns. There’s no escaping these brands. You see them on TV, in magazines, on billboards and of course on the internet. Most such well known brands have been around for years, having gradually built their reputation and do not need an introduction. That is one big task taken care of for the owner of the brand. There’s really no need to “Sell the brand”. The brands are well entrenched in the minds of consumers. All that’s required for the advertiser to do is to keep the brand in front of the consumer’s mind in a manner that the target audience can identify with. How do advertisers do this? More often than not by using image advertising. The style, colours, music, packaging are all carefully crafted to create an instant rapport with the target audience. The advertising message however is subtle and evocative. Without a call to action. Leaving the target audience to draw their own conclusions.

Performance sports shoes for instance have little difference in terms of the product quality and price. As there’s really no point in selling the product features over and over again, advertisers of these brands turn to celebrities for endorsing the products. Sporting legends are idolised by millions of budding sports enthusiasts and are perfect for promoting performance sports shoes. Michael Jordan, Andre Agassi, the William sisters are some of the stars known for promoting sportswear.

L’Oreal is another excellent example of a brand that has roped in celebrities to endorse and promote the brand in it’s “Because we’re worth it” campaign. The most recent celebrity being Penelope Cruz. There’s hardly any need to convince the target audience about the product quality. If it’s good enough for Penelope, who am I to complain?

Now consider the typical small business. Even before setting up shop, the entrepreneur has already incurred considerable expenses for researching the market, product development, legal fees and administrative set up costs, capital expenditure and raw material purchases. Before launching the product the infrastructure has to be in place to service the customers. Product displays, trained staff, delivery channels, websites with shopping carts to accept credit card payments etc.

By this stage the entrepreneur would have borrowed substantially, in the hope of generating a substantial income that would offset these costs and generate profits. Now comes the question – is it really worthwhile to launch the product with a multimedia advertising campaign? The costs can be huge. Advertising agencies do not come cheap. Dream weavers they may well be, but this is a volatile industry where business is lost and won with little warning. Exceptional creative talent is hard to come by. Creative geniuses who achieve a legendary status are bought at a high price. And they come with a fragile ego. That has to be delicately handled if one is to extract truly outstanding creative material for the client. Creatives in rough form or layouts as they are called need to be fine tuned in consultation with the client. These are then reworked on, and presented in the final form or as artworks to clients. Advertising space has to be booked in the relevant media to ensure that space is available to coincide with the launch of the product. Production costs for television and radio, billboards etc have to met upfront. Print collateral comprising flyers, posters and product literature require to be available.

The complete package for such a brand launch is enormously expensive. It also sucks up a lot of the entrepreneur’s time. Further the payoff from such a campaign would take months or even years to materialize. Measuring the results of such campaigns is also very difficult, simply because it is virtually impossible to have a meaningful tracking mechanism.

In complete contrast to brand and image advertising is the Direct Marketing advertising model. Direct marketing as the phrase implies focuses upon creating a on-on-one dialog with the customer, either through direct mail, a direct response press ad or even a sales letter on a website.

Direct response advertising is hard hitting focuses on solving a problem faced by the customer and is designed to evoke a response from the customer. There are three options the prospect has. The first option is where the prospect is convinced that the product will solve a problem and goes ahead with the purchase. The second option is for the prospect to reject the product and decline the offer. The final option is for the prospect to express an interest in the product with the intention to purchase at a later date.

For small businesses, Direct Marketing is an excellent tool to create immediate sales with a low advertising spend. A few highly targeted newspapers, a carefully crafted direct mail campaign with a response mechanism, or a powerful sales letter on the internet with a lead capture page could quickly generate some early sales and get the campaign off to a flying start. Leads obtained form the initial campaign can be followed up at a later stage and a percentage of these are sure to generate further sales. Subsequent direct marketing campaigns can follow using a combination of direct mail, press and the internet that generated the best response in the initial phase.

The direct marketing communication piece generally follows a formula. The headline flags the target audience and offers to solve a problem. The body of the message spells out the product benefits and provides evidence of results by way of testimonials from satisfied customers. This is normally followed by an irresistible offer, such as a money back promise if the product fails to deliver. Finally there is a call to action, urging the prospect to buy immediately or risk missing out on the offer.

A major advantage of the direct marketing model is the ability to test the campaign at a very low cost. The internet for instance is the most flexible medium to test a direct marketing sales letter. If the response for a direct marketing is found to be poor, a simple change of the headline can result in a dramatic improvement in performance. Or the offer can be modified. The price can also be tested easily.

Direct response advertising campaigns can be measured with a great degree of accuracy.

Direct mail campaigns can be targeted based on age, gender, location even ethnicity. Response rates can be measured accurately based on the responses to a particular offer. Similar results can be tacked using direct response press ads or sales letters on the internet.

Many small businesses and entrepreneurs have come to realize the power of direct response advertising, and are achieving a very high level of success.

It is relatively inexpensive, quick to administer, offers flexibility, can be measured accurately and most importantly generates sales. Indeed, the ideal choice of promoting a small business.