Top 10 Digital Marketing Strategies for Professional Services

Marketing strategies that involve digital mediums including the Internet and mobile devices may be intimidating. After all, who has got the time to understand the latest in the tech world? Terms like cloud storage or social engagement seem as foreign to most marketers as marketing strategy is to a computer whiz. However, I’m here to say that you shouldn’t let technology rule the roost. Keep your professional outlook rosy by considering the following 10 digital marketing issues.

SEO is King

Search engine optimization (SEO) is vital for increasing your web traffic. Search engines drive more than 85 percent of the traffic that leads to websites. When someone searches for a particular keyword or key phrase via a search engine, most people never click past the third page of web pages. Furthermore, most people make their choice from the first five websites listed on the search results. Utilize SEO to increase your visibility, and make getting into the top 10 sites on search engines your goal.

Score with Social Media

There are more than 500 million Facebook users, and more than 1.5 million companies have active Facebook pages. The Twitter-verse has more than 156 million users worldwide, and 31 percent follow a brand online. YouTube is second only to Google as the largest search engine on the planet. Put these social media megaliths to work for you, and include social media in your digital marketing plan. Use these media channels for determining, establishing and building your customer base. Best of all? Most of the benefits you receive from social media are free for the taking.

Web Content

While adding new web content is one of the best ways to gain traffic on your website, you might not think your old content has enough staying power. However, digital archives of web content offers social benefits by giving potential customers information. Additionally, no one likes to go to a website that is as bare as Mother Hubbard’s cupboard. Give your audience something with substance and keep your web pages full of content, both fresh and dated.

Go Mobile

This is the year that searching on-the-go will go hog wild. Searching using mobile devices, aka tablets and smartphones, is purported to increase by 180 percent. Web searchers depend on smartphones for searching the Internet while on the way to work or play and while on work breaks. Tablets run the show in the evenings and in the bedroom as users search while unwinding. An issue I’ve noticed with marketing strategists is their failure to take into consideration searching using these mobile devices.

Team Up!

Professional services and small firms alike should team up with digital marketers. By taking advantage of the skillset of digital marketing providers, you can spend less time struggling with issues like SEO, mobile websites and social media. Focus on what you know best, and leave the digital marketing to the professionals.

Agree with Alliances

If you want to win the battle of gaining, keeping and growing your audience base, you are going to need to employ some militaristic strategy. Team up with others and form digital alliances, especially if you are a small firm. By building your online network and supporting others, you’ll be able to expand at an exponential pace.

Stand Out from the Crowd

In order to become a star in the sky of the Internet, you need to establish a differentiation point. Point out what makes your service or firm stand out from the crowd. As you build your brand by digital marketing, you need to give customers a reason to pick you over the competitors.

Ethical Emails

I strongly suggest the use of emails to network via newsletters and surveys. However, with the Internet, the rules of ethics still apply. While this can be difficult to remember when you are dealing with email messages and social media posts, ethical contact is a must. Services and firms should respect email correspondence with confidentiality and privacy. Additionally, you should not publish anything related to your customers without first gaining their consent. In doing so, you ensure that your online presence is as honest and forthright as your business.

An Open Book

The Internet is a wonderful tool as it allows us to connect with people all over the globe in rapid time. Yet I cannot stress enough that what you put on the World Wide Web becomes visible by people everywhere. Keep your intellectual property close and your trade secrets closer, and keep them off of public pages. Also, think twice before hitting submit for anything including photos, articles, and comments. A recent study revealed that as much as 70% of Facebook users censor themselves before posting online. You probably do it, too, and didn’t even realize it!

Keep it Consistent

I find that getting an audience’s attention is only part of the battle. You also need to find ways to sustain their attention. Better yet, you need to establish ways that will help your audience grow over time. One of the issues for professional services and small firms is how to maintain an audience. With digital marketing, social engagement and a strong social presence allow you to maintain and build your customer base.

Direct Marketing – Is it For Real?

You may be considering to market certain product or goods and deciding on the kind of marketing to proceed with. You have been vaguely exposed to direct marketing and wondered if it is worth any consideration at all. We shall now observe direct marketing closely to assist you in making your decision.

What actually is direct marketing? To simply put it, direct marketing is marketing that delivers some promotional message directly to an individual or potential customers.

There are various benefits to direct marketing, to name a few of which are : ability to provide targeted information to a demographically targeted audience, ability to measure the amount of marketing you paid for and whom it reaches out to.

Your marketing dollar would have been spent wisely by targeting a specific group of people. You will not be wasting your money on marketing to people who have no interest whatsoever in your products.

A well planned direct marketing campaign can certainly bring in many buyers. You are able to test the market without spending a huge sum of money while at the same time you are able to have more control over your marketing budget.

Direct marketing enables you to develop a distinct personality for your business. It can help enhance the image of your business, provide your clients and customers the much needed information about your company while persuading them to consider ordering from you.

The disadvantages to direct marketing are that they are not always something you may think about when considering to market your product or goods. A negative side to direct market mailings is that people often consider it to be junk mail. As junk mail is often thrown away or disposed without even being read, your money might be wasted in your effort to gain business. Furthermore, your direct mail might be competing against dozens other companies who might be using the same kind of marketing technique that you did.

If you do not have a precise marketing plan, you may incur a relatively high cost per contact in direct marketing.

Each and every business can increase their profit and at the same time make more sales by marketing. The only key is to find a way to reach out to the masses and market as relatively inexpensively as possible. Your achievement or success will depend on the method of marketing that you use as well as in the way you present your information or details about your company.

With direct marketing you may want to define your target group. This should be the group of people you may want to target mail to. This will certainly help you to directly target the groups that will be most interested in the items you want to sell.

Direct marketing can either works well for your company or may not be effective at all. It will greatly depend on you. You should define your marketing strategy and conduct some research into it before you even proceed with your marketing.

What Are Digital Marketing Services?

Digital marketing services encompass a wide variety of channels. Among these, internet is the primary digital media and is most popular. The other channels are mobile, CD-ROM, DVD and similar physical interactive media.

Online digital marketing services comprise of websites, email, streaming video & audio, social book marking, search engine advertising and RSS feed.

Websites are extremely popular for digital advertising. Traditionally, websites act as billboards on the digital highway. Banner advertisements on web pages used to be the accepted way to attract customers till Web 2.0 and interactivity came along. Today, banners can be changed according to where the web pages are being served. These geo-targeted banner ads differ from location to location. For example, a person in London may see a different banner ad from one who is in Chicago, though both are looking at the same website. These highly targeted banner ads are served through digital marketing services that specialize in providing banner ads globally.

Search engine results are undoubtedly the most popular digital marketing services available on the internet. Google AdWords has revolutionized the way entire world advertises today. These services provide well targeted and focused advertisements. Its popularity stems from the fact that AdWords campaigns can be altered and changed on the fly without any investment and the results can be actively measured on a daily basis. Indeed, the advertisers pay only when customers or future prospects click on their advertisements. This is known as pay per click or PPC campaign. There are other providers like Microsoft Bing who also provide similar services, though they are not yet as popular as Google AdWords.

Emails in the form of brochures, newsletters and opt-in lists are hugely popular. There is an entire industry devoted to this form of digital advertising services. However, lately, spamming and black lists have dampened the enthusiasm for email marketing. Privacy concerns have led to government authorities enacting legislation against unsolicited emails. Opt-in lists have mushroomed to avoid privacy issues. The major advantage of emails as a form of digital marketing is the reach. Moreover, one can provide timely information about the products and services at very low cost. In the final analysis, the use or abuse of emails can only be determined by individual companies and users.

Online video services like YouTube have taken the digital marketing world by storm. Every day thousands of videos are uploaded and viewed by millions. One can create a reasonably good video with the use of low cost equipment. Sub titles and other effects can be added to the video using free online services. Not surprisingly, large advertising companies as well as individuals are capitalizing on such amazing digital marketing services.

Social sites like Facebook and MySpace are fast becoming popular digital marketing media. Viral marketing has set the online advertising world ablaze. According to reports, the demographics of social sites are wide enough to cater for all age groups. The issue of taming this phenomenon and harnessing it to ones advantage is the main challenge facing the digital marketing world.