How Can Digital Marketing Services Help Your Business?

In the present digital age, it is imperative to have online presence irrespective of the nature and size of your business. Those businesses that are not keeping up with the times are probably missing out a sizeable number of potential customers to their competitors.

What is a Digital Marketing Agency?

A digital marketing agency is a company or agency that provides specialized services with respect to online marketing. The agency is responsible for setting up your online marketing campaigns as required by your niche business. It analyzes and ascertains the channels required to market your business and brand. It then defines the marketing strategy, which would help you achieve the objectives of success and growth.

Here is how a digital marketing agency can be helpful to your business:

Plan the Online Marketing Strategy: With the availability of a number of social media platforms, it is difficult to keep a track of which platform is performing the best. The online marketing services as provided by an agency include planning a strategy that would help your business ascertain the correct social media channel for promotion and ad campaigns. The agency also ascertains how the website should be optimized for the search engines so that it ranks highly.

Cost Effective Solution: Digital marketing services provided by an agency are far more cost effective for business owners as compared to other traditional modes of marketing. Today customers have the option to browse the internet and gain information about the products and services being offered by various companies rather than just being brainwashed to buy. Digital marketers help the business owners in optimizing their website so that it ranks highly and get noticed. They also use social media to build customers loyalty and brand recognition.

Free up Time for Core Activities: Business owners often have to give up a large part of their time in monitoring their marketing campaigns, in turn, neglecting core activities of the business. A digital marketing agency helps by way of generating new leads for business, which can be later converted to real customers. This is a real task which when taken care of gives you time to concentrate on the core business activities.

Track the Success: Digital marketing services as provided by an agency include tracking the marketing campaigns to analyze their viability. They collect data related to the number of visitors viewing the website, the duration for which they stay at the website and whether any of them converted to real customers or not. This data helps in understanding the effectiveness of the advertising campaigns and the areas that need more resources.

The Art of Creating and Maintaining Relationships Through Direct Marketing

If executed well, a direct marketing campaign can be a highly successful way to create and maintain relationships with both current and potential customers. The aim of building a relationship is to encourage loyalty towards your brand and products amongst your target market. In today’s highly competitive market place, the need to always consider more direct ways to contact your customers has never been more relevant.

A realistic definition of direct marketing might be:

‘Contacting current and potential customers via unsolicited means to increase sales and/or awareness of your brand and products’

Direct marketing does have plenty of benefits for the smaller business, mainly the reduced cost involved with this form of marketing compared to many of the other avenues available. However, the key downfall of direct marketing, especially when we’re talking about mail or telephone marketing is the cynicism of the people you’re likely to be contacting. The challenge of direct marketing is to get your customers to sit up and listen and take the next step towards a purchase.

To execute a good direct marketing campaign some things to consider include:

Does your database directly relate to your market segment?

Regardless of your contact method i.e. telephone, mail or e-mail you have to be sure that the people you’re going to send your information to are likely to be interested. Obviously, you can’t guarantee interest but you should research your market first to gain some information on the sex, age, gender, social group etc. of the key buyers of the products you are selling. You could easily do this by yourself from information you’ve gathered from past and present customers, or alternatively you could look into getting some professional research done. If you get this right you will immediately increase the success of your campaign; direct marketing isn’t about reaching a mass audience, it’s about reaching the right audience.

Is your message clear and concise?

Once your database accurately reflects your target market, you then have to think about your message. Here are some key elements to think about when writing copy for a direct marketing campaign:

  • Think about the buying process – what information does the buyer need to be able to move from thinking about buying to actually purchasing
  • Address their need, consumers won’t buy a product unless they can convince themselves that they have a need for it – your message has to create or address a need and offer a solution
  • How are you going to appeal to the customer? Are you going to use humour or are you going to try to stir emotions?
  • What’s going to make your message stand out more than all the others? You have to cut through the clutter and noise of all other advertising going on around your potential customers to make them remember your message
  • Try to provide a guarantee or reduce the risk involved in the purchase. If the time, money or effort lost on buying your product or service is going to be reduced somehow the decision to buy instantly becomes easier.
  • Offer the customer a way to contact you before you contact them.

How are you going to follow up your initial contact?

So, your potential customers have received your direct mail. They may be thinking about getting in touch with you, or they may be shopping around to make sure they get the best deal. You need to follow up your initial contact with a telephone call or e-mail. Things to consider for the follow up call include:

  • Provide the customer with reasons why your product and service is better than others in the market
  • What are the added benefits of buying with you? Do you have a competitive advantage that stands out from your competitors?
  • Settle the customers mind and answer their questions confidently
  • Reiterate the ways in which your product or service could solve their problem.

The prime aim is to make a sale, but as we all know this is easier said than done, the secondary aim is to build on your relationship. Try to build some rapport so that at the very least you get the chance to call them back again or meet with them. Finally, if you have a good customer base you should make the most of it. Use the contact forms to ask your customers if they would like to receive further information on your products and services. ‘Yes’ responses can be put into a database. Obviously we would recommend that you are careful about sending promotional information to your customers, you must allow your customers the option to opt in/out of any promotions regardless of how you intend on sending the information to them.

E-Mails, Blogs, and Digital Marketing

Today, digital marketing has become more important than ever before and part of today’s digital marketing landscape is targeted e-mail merchandising. This is the approach that you take when customers need to be reminded that your business can help them out. Targeted e-mail merchandising could be designed around the providing of information, special offers, new products and services, or simply wanting to keep your brand at the top of customers’ minds.

Data capture is a very important part of making digital merchandising strategies work effectively for your business. When you partner with an agency that is masterful at gathering data, you are then enabled with profiling your target audience and segment, pinpointing whom you want to target and when. Deriving your knowledge from who has looked at you, when they have looked at you, and how often they have done so, a quality marketing company can start to profile your audience so as to take a more intelligent approach to lead generation for your business.

E-mailed newsletters are an excellent way of offering information in return for people giving up their data. There is no such thing as a free lunch, when you secure a client’s or a prospect’s e-mail address you get a direct method of engaging their attention. Although targeted e-mail merchandising is nothing new, the ability to trace, track, and score your prospects’ activity on the Internet is something new. You need a partner company that can provide such a unique service to the UK market.

Demand generation constitutes the evolution of targeted e-mail marketing via the process of “tagging” your prospects. With it, you’re able to score their activity and target the “red hot” prospects that are engaging with you online. As part of your integrated digital marketing solution, you need to partner with a company that seeks to increase your demand. After all, you need the technology behind you that shall be the key to your success.

A magnificent way of generating leads for people who would love to receive your e-mail newsletters is by using blogging. Blogging has now gone far beyond just a type of personal expression. It can now be a very significant marketing tool. Blogging used to be viewed as an indulgence, not a necessity. But today, we understand that blog marketing has turned into a mainstay of any online communications strategy. Blogging ensures that you maintain customer engagement while constantly having an open source of communication that customers are able to use to gain a better insight into your business. Businesses today can’t just expect customers to stick around. With effective blogging you ensure that your company can always offer something of value to your customers at no charge to them. This means that they will visit time after time. Blogs are utilised to communicate special or new offers, discounts, ways of differentiating yourself from competition, and even branding efforts.

You definitely need a digital marketing agency to help you with e-mail marketing and blogging campaigns if you’re striving towards making yourself, your company, services or products know at a national or international level. These days, you just can’t afford not to pay for a high quality digital marketing agency to help you with your online merchandising strategy.