Understanding Digital Marketing

Digital marketing is a form of marketing where you market your products or services via electronic media. The media can be internet, social media, electronic billboards, television, radio and even mobile phone.

Digital marketing is almost similar to internet marketing only that digital marketing is more targeted, interactive and measurable.

The sole objective of digital marketing is engaging customers and allowing them to interact with your brand. To effectively engage your customers you have to come up with professional marketing strategies.

Tips on How to Create Professional Marketing Strategies

There are many factors that you need to consider in order to come up with great marketing strategies. These factors include:

Mobile: unless you have been living under a rock you know that most people are using their mobile phones to access the internet. Due to this it’s important that you ensure that your website is mobile friendly. The cool thing is that you don’t have to manually make your website mobile friendly-there are many tools online that you can use to do it automatically.

Don’t annoy your customers: many people visiting the internet are looking for quick solutions to their problems; therefore, you should avoid boring them with fluff. If you are providing content you should ensure that the content is straight to the point and easy to find.

If you want them to sign up, you should be clear about this and make the process easy and fast. To make the process easy it’s wise that you make use of social media plug-ins that will allow the customers to sign up using Facebook, Twitter or any other social media tool.

Tools to Use In Digital Marketing

There are many tools that you can use for effective digital marketing. These tools include:

Email marketing: this is very powerful as you get into the inboxes of your customers. You should start by giving your customers a free product in exchange for their email addresses. After getting the addresses you should start sending informative emails to the customers. As rule of thumb you should avoid spamming your customers.

Blog: a blog helps you to rank well on the search engines. A blog also serves as content for Facebook and Twitter posts. To be successful when using your blog you should ensure that the blog has a professional look.

Google+: although, Google+ won’t give you much interaction on your social media posts, it will help you in ranking well on the search engines. For ideal results you should post informative and targeted content.

6 Effective Digital Marketing Tips for Interior Designers

Gone are the days when people used to explore magazines or books to get inspiration for interior design.

The internet has become the main source to get ideas on any topic. As business owners, that means potential customers are browsing Google daily to get inspirations for interior design.

When growing an interior design business, the first question you should ask is, “How do we reach clients and introduce them to our interior design services?” The best way is digital marketing. Digital marketing alone can offer your interior design business a lot of benefits. It can help display your work, meet potential clients, attract new visitors, and get more business leads all at once. The only challenge is to ensure that the digital marketing strategy you’re using is effective enough to achieve and optimize all these things together.

Here are some digital marketing essentials you should use in 2018 to maintain your lead flow and get profit. A strong digital presence takes a lot of effort and time to develop, but these online marketing strategies will provide instant positive results. Have a look at these interior designer marketing strategies:

Build an effective website:

In digital marketing, there is a range of marketing channels but the first point of interaction between a business and a lead is a functional website. This is where people go to learn more about your business and who you are. Your website is an introduction to your services and a showcase of your work. It’s also the spot for visitors to reach and find you when they are looking for the services you provide. Remember, your portfolio is an important part of your business website. Make sure to add some professional images showcasing your greatest works. Try using infographics for better explanations. An impressive website helps you turn your awesome business ideas into a successful brand.

Start blogging:

Blogging is one of the best ways to share your expertise and talent. Start blogging and update your blog once or twice every week for optimal results. You can write anything on your blog you want to write. You can write about your services, share past projects or case studies or simply tips on home decoration. Be professional and post only meaningful things. Make sure your audience realizes how highly experienced you are in your field through your content.

Use social media:

If you don’t have a business account on social media, go and create one now! Account creation on social media is completely free and a great way to stay connected with your target audience and leads. Upload your best project photos to Instagram and Facebook with interesting content to grab your followers’ attention. Post photos of your current projects with catchy taglines. If your followers find your posts attractive, they might share them with their followers too! Pinterest isn’t a social media platform, but it’s a great spot for interior designers to be found. Create boards with photos of well-designed homes and rooms including your past and current projects.

Utilize the power of video:

Incorporating video into your marketing plan is ranking high in strategy these days. One major benefit of using video is that they rank high in search engine results on their own without you having to put much effort in optimization. Try to improve the appeal of your brand portfolio with creative videos. Make an introductory video which explains your approach and tactics to; interior design and share it on YouTube!

Try to display your work or designs through visual mediums and enhance your overall visibility and profile. If you want, you can share these videos on social media platforms or use them into your blog posts to enhance your SEO (Social Engine Optimization) and drive more and more traffic to your business website.

SEO for your interior design business:

One of the most impressive ways to improve your business presence over the web is by utilizing SEO. Start your research for relevant keywords and optimize your interior design website with the best keywords for your business. When it comes to ranking for interior design, there are two major keywords used by people in research. They are ‘interior designer’ and ‘interior decorator’. But, if you’re promoting your brand in a major city, try using ‘interior designer Los Angeles’ for example to rank higher in your area. Don’t forget to mention your niche or specialty. Maybe it’s Coastal Cottage style or Modern Industrial. Whatever it might be, showcase your work and use those keywords! Build single pages so that people come to know your expertise and find your specializations easily.

Maintain your reputation:

There is no doubt that the most influential marketing content for your business is created by your clientele, not you. Online reviews given by your clients work as an honest assessment of your efforts and past projects. Plus, these reviews make a great impact on hiring decisions. Three main things you should focus on:

Every project you undertake has lasting repercussions on your business reputation and marketing efforts. To get great reviews, delight your customers with your quality work. If anything goes wrong, you will get low reviews which impact your marketing.
Always be proactive to get positive reviews from your happy customers. Make efforts and ask all your happy clients to leave good comments.
Monitor all comments about your brand on social media or other platforms to attract visitors.

These are some effective digital marketing tips for interior designers. Use these strategies and make your way to improve your ranking on search engine results and get great benefits for your interior design business!

The Future Of Digital Marketing Is Personalization

Marketers form past have been struggling to have a personal touch with their customers so that they can have better relationship, which in turns results in brand loyalty and finally sales. In the past marketers have tried their best to get as much as personal to their consumers but it was really hard for them as there were many barriers between them and the consumers. Personalization would happen through mediums such as direct mailers, new letters, free gifts, coupons, pamphlets etc. which in turn they had to shell out huge amount of money. Markets know that personalization is the key to brand loyalty and loyal customers will give guaranteed sales.

In the last decade social media has become popular and statistic prove that social media is one thing that most of the people are engaged with. Social media is the best way of personalization and the main advantage is that social media is very cheap compared to any other media form. Companies need personalization and social media does it the best so this means digital marketing is now the key tool for personalization. It’s not just one or two companies interested in social media but every company wants their relationship with customers to grow and this concludes that digital marketing is now the future for media and marketing.

How do online marketing companies work? These companies, with the help of social networking sites like Facebook, Twitter, LinkedIn, Google+, Pinshare etc. promote brands by making brands reach to their target audience with online marketing strategies via social networking sites. SEO or search engine optimization is another job done by digital marketing companies. They help companies by increasing their website traffic, every company wants their name to pop out when searches for anything related to their business and SEO do the job of getting their names first.

Currently every big brand in the world is engaged in communicating with their customers on daily basis. These companies don’t do it alone but it’s done with the help of any online marketing agency. Another reason why digital marketing can be considered as the future is because almost all social networking site apps are available on smart phones. The growing demand of smart phones has made it possible now for millions of users to access social networking sites wherever they go. Companies and brands want to engage their customers with quiz, games, contests etc which can be done at a very low rate through social media. Keeping in mind the increase in social activities done by brands and their interest towards social media we can come to a conclusion that digital marketing agencies are now the future of media.