Digital Marketing – Incremental Revenue

Social media advertising can have a big impact on a brand. Digital marketing ads may encourage people to try a product, a free trial could lead to a purchase, and a purchase could lead to a person actually using a product. During this process, brand-centric conversations usually develop on social networking websites, which can be discovered through search. These conversations become a vital factor when it comes to making purchase-related decisions, as most buyers usually check out comments on social networks like Facebook before coming to a buying decision.

These digital marketing conversations are usually driven by two factors, which are both controllable. The first is product design, and the second is the communications between customers and customer service agents. There is a strong connection between ROI and customer service. For instance, if an internet marketing professional takes the time to understand the relationship between the number of fans and the number of ‘likes’, together with conversations on Twitter between customers and service agents, they will get a true picture of the impact of their digital marketing campaign on social networks.

A simple way to get such an understanding is to connect customer service actions with incremental ‘likes’, by tracking responses of customers to the digital marketing messages of your customer care agents. You may also begin tracking incremental revenue, either directly through your Facebook business page or other social media profile. So, what is incremental revenue? Incremental revenue can be in the form of subscription renewals, product up-sells, and customer saves collected through the actions of social care agents.

Incremental revenue can also be calculated from the expense side, just like a phone interaction. Once you track the shift of call deflection, you will get a measure of the change in expenses connected with your digital marketing effort, together with its cost. Your digital marketing programme on social networks will now be connected to real money, offering a great way to calculate ROI.

As an Internet marketing professional continues to build their marketing programme on social networking websites, it is important for them to think beyond marketing. A social media profile should also link to other functional areas of a business, which also take part in social media-based conversations, such as customer service. Take into account revenue, expense change and directional KPI’s, before setting up various ROI goals. Therefore, there are a number of ways in which you can also improve product promotion through Social media.

Top 10 Free School Marketing Strategies

Free or Inexpensive

A successful school marketing plan and budget will need to incorporate most of the top ten free school marketing strategies if it is to be successful. The top 10 strategies can be free, or at least relatively inexpensive, depending on the school’s present arrangements.

By effectively using the media and the school website, there should be little expense activating these top 10 strategies, especially when the digital option is the primary method used, instead of hardcopies. If it can assumed that the school has a website, which can be managed by the school, as well as a school signboard and a good digital camera, then these strategies can be implemented for free or little expense.

The first strategy is in itself free, yet is also reliant upon a number of other key strategies to be implemented successfully – ‘Word of Mouth’.

Top 10 Free School Marketing Strategies

1. Word of Mouth – School’s Reputation

2. Quality Teaching and Opportunities for Students – Curricula and Extra Curricula Activities

3. Professionalism of staff in action and appearance

4. School Website

5. Use of the Media – both traditional and contemporary – including editorial, images and advertising

6. Information Sessions – night and day times – including observation of the school in action (a transparent approach), parent nights, entertainment by students, school boards and parent associations, open days, etc.

7. Newsletters and Flyers – digital (and hardcopy where needed)

8. Front Signboard

9. Social Networking Sites e.g. Facebook and Twitter

10.Cross Information (within the region’s schools or parish)

The number 1 strategy, ‘Word of Mouth’, is dependent on those espousing various views about the school being well informed. To do this, the next 9 strategies have an important role to play.

The school needs:

• to have a high quality curriculum,

• an easy to use professional website,

• the ability to engage the local media so that the good stories are told to the whole community, and even the negative stories being told with the school’s professional approach for solutions being seen in a positive light,

• openness to various visits to the school and

• the acceptance of the place of the digital flyers and newsletters

• acknowledgement of the place of social media in today’s digital world.

Conclusion

Free key strategies are often the best approaches to marketing your school. When the school has set up a professional website and the school community has a positive attitude toward the school and what it offers, along with what the digital age can offer, then a free, or relatively inexpensive, school marketing plan is possible. This approach can also work when the attitude of the community is not as high – however, there may need to be a need for various forms of paid advertising to counteract such negativity. The best school marketing plan would incorporate most of the free top 10 strategies for marketing your school.

The Rise of the Digital Marketing Agency

Back when all business was done over the phone or face to face a digital marketing agency was not essential to success, but those days are gone.

Now the first thing clients go to for a service is not their contacts book or the Yellow Pages, but instead look to the internet and search engines for the best deal.

Businesses that don’t get noticed online get left behind, but with the help of the specialist knowledge provided by a digital marketing agency they can ensure their product stands out from the crowd.

Digital agencies provide advice on Search Engine Optimisation (SEO) services, targeted email marketing, social media optimisation and blog marketing to help businesses thrive in an ever-crowded marketplace.

It is no longer good enough to design your website without considering how to draw search engines to it. Clients rely on results brought to them in seconds, and these are determined by how relevant the engine thinks they are. A digital marketing agency works with companies to increase the traffic to their site through on-page and off-page optimisation and keyword use.

In addition to this, targeted email marketing means business’ no longer have to spam potential clients with unwanted messages. By ‘tagging’ leads visiting your site you can tailor newsletters and other advertising towards their needs. Digital marketing agencies provide the mechanisms to help engage customers better.

Perhaps the most remarkable change in internet marketing in recent years has been the rise of social media. Sites including Twitter, Facebook, LinkedIn and YouTube are the ideal platform to promote your business for free to millions of customers, but not everyone knows how to optimise these services. A digital marketing agency can develop and drive a successful campaign to help businesses interact with potential clients across a range of platforms.

Social media optimisation can help sell products and services, but when combined with a successful blog marketing strategy your business will grow in no time. Anyone can put their opinion online in a blog, but through offering something of value to internet users they will come back time and again.