Digital Marketing Strategies To Help Grow Your Business

Digital marketing has become very essential on the business front. Potential customers and competitors are always online making this form of marketing the best for any business to stay ahead and grow. To enjoy the full benefits of it, however, you will need to come up with a strategy that is easy to implement and one that will propel you towards business success.

Goal Setting

Starting with solid goal should be the way to start with your digital marketing. When you know what you are looking to achieve, it becomes easy for you to make decisions with the aim of increasing business success rates as far as the goals are concerned. You will know where to put your focus on saving you from wasting too much time on marketing elements that don’t favor your digital marketing expectations.

Marketing funnel Creation

The marketing funnel should clearly lead the customers’ journey from the time they make a move to your business to the time they are changed into sales. Call to action, lead magnets and opt-ins make very good funnel pieces to get your business where you wish for it to be. Your marketing funnel should include awareness, interest, desire and finally action. You simply need to start by making your customers aware of the service or product you are offering. Then make sure that you feed their interests with the right content before giving them a desire to be part of your clientele for the services of products so they can take the right action. With this kind of funnel, your digital marketing efforts will without doubt pay off in the end because you have covered the entire process of attracting and maintaining new prospects.

Call-to-Action Development

This is text or image that prompts your visitors to take the expected actions such as viewing your products and services by visiting your website or subscribing to your newsletter or viewing webinars and any other action you are guiding them to take. The call to action should direct your visitors to a landing page from where you can easily collect important visitor information in exchange of valuable offers. Effective call to actions will always generate more leads and increase conversion rates for the website. It should grab the attention of your visitors and be creative enough to make them want to take the next expected action.

Lead magnet creation

When working on your digital marketing, you need to make sure that you offer relevant information to the customers in line with the services or products you are offering them. A good lead magnet can be used with call to action or alone to trade information. There are many approaches you can use for this, such as offering free white paper downloads which requires form filling first. You can then use the gathered information to interact with the visitors as they continue in the funnel. Driving traffic and converting will be made easy when lead generation is a success.

SEO, Social Media, and The Digital Marketing Agency

With the Internet growing into an ever-more dominant force for both the consumer and business, in today’s business world it’s mission critical for your website even to be found. And then you want it found before your competitor’s is found! You need to partner with a marketing consultancy that is experienced in all digital marketing strategies. You want a company that will take the time to create a bespoke campaign tailored to your precise needs.

You will want a partner company that strives to deliver a best in class service to every client when it comes to digital marketing, and that today needs to include SEO services. Your chosen partner should take away the barriers that most agencies put in place concerning their SEO campaigns – a real problem today. The company that you work with should seek to deliver a clear, transparent service. You only want to work with a company that commits to delivering results that matter for the long term success of your business’ online presence. Unlike most other marketing agencies, they should be free of all budget or price limits. You want nothing less than absolutely bespoke SEO services that design a campaign just for you.

Maybe you’re looking for a standalone link building campaign. Perhaps you need a site audit or perhaps you are in quest of a comprehensive SEO campaign. Your chosen partner should be able to do it all, and they should only be driven by results alone and care only about getting you a clear ROI.

Your chosen partner needs to understand that SEO services need to be quantifiable and, in today’s digital world, they no longer can be based on rankings alone. You need a consultancy and agency that will always be held accountable for the results that they get you.

It would be in your best interests that you find an agency that has experience in working within a wide range of competitive industry verticals and markets, a company that has rendered B2B and B2C SEO services in the past, a company that can demonstrate that is has a reputation for forward thinking with a transparent and results-driven approach to SEO.

Your chosen agency, as part of SEO marketing, will also have great expertise in Social Media optimisation. This part of a digital marketing strategy is concerned with the integration and optimisation of social media with search marketing activities for driving a powerful, comprehensive, and streamlined marketing campaign. Social media optimisation is becoming increasingly important in the second decade of the 21st century. You need an agency that can offer a holistic and integrated campaign complementing all of your other marketing activities. Indeed, search and social media are intrinsically linked now.

So, what’s the bottom line on SEO and Social Media marketing today? It’s this, you need an experienced, expert digital marketing agency to help your business expand. Without a knowledgeable, high quality digital marketing agency you stand little chance of getting the ROI that you want from your digital marketing efforts.

Direct Marketing Tips

Direct Marketing is just one element of an integrated marketing campaign. Below we list a range of tips that will prove useful in your next direct marketing campaign.

Direct Marketing is used as part of an integrated marketing approach to achieve specific measurable results from an unsolicited target audience.

Effective Direct Marketing: An effective direct marketing campaign will allow you to:

o Focus limited resources into areas that can are the most likely to generate the highest results
o Measure the results and response rates
o Test your market before developing a full campaign
o Increase sales to existing customers
o Develop customer loyalty
o Re-establish lapsed customer relationships
o Generate new business and/or client base
o Develop a personalized message to your target audience

Direct Mail Campaign: A direct marketing campaign takes on various forms incorporating:
o Mail merging (post box) direct mail campaigns (both business to business and business to consumer)
o Unspecified mail box delivery
o Email campaigns
o Catalog and leaflet distribution
o Mailing list management

DIRECT MARKETING TIPS
1. Test the market in specific regions with redeemable vouchers or incentive offers specific to each area along with a call to action to measure the response. Regions my be based on demographic or geographic structure.
2. Have a defined campaign objective and ensure that the campaign is timed to coincide with your other integrated marketing strategies. This may include other promotional opportunities, special purchases, other media placements or perhaps a website launch.
3. The best results often come from those customers that are familiar with your brand and/or service. Communicating with you existing customers on a regular basis will be rewarded with loyalty, even during periods of economic downturn.

4. Utilize third party endorsements. Great results can be achieved when a third party sends a direct mail recommending your service
5. Never send mail to those that have opted out of receiving any form of direct mail, including e-mail campaigns. An opt out is an essential element of ANY campaign involving email or sms content.
6. The mailing list is a key factor in a successful direct marketing campaign. Ensure that your list is relevant to your market and include an offer.