Digital Marketing – Twitter Vs Google

In the May 2009, many digital marketing professionals thought that Twitter would end Google’s reign. However, a year later in 2010, Google ended such speculation by announcing that it had partnered with Twitter to include real-time tweets in its search results. Initially, it was believed that unless Twitter developed a system for cleaning up spam on its network, it could not possibly threaten Google. This was because the main USP of the Google is its ability to deliver relevant, high quality results for different search terms. Though these results were not completely spam-free, they were much better than the results provided by other search engines.

According to a Internet marketing article published in 2010 by Technology Review, Google equates a user following another user on a social networking website, to one web page adding a link to another on the Internet. Just as the value of a page increases when a highly-ranked page links to it, the quality of a user goes up if a more established user begins following him. Does this mean that getting more Twitter followers is the same as the common digital marketing strategy of collecting more incoming links?

No, not quite. Collecting followers on Twitter is one of the easiest things to spam. There are many tools out there that will follow users, based on specified digital marketing keywords. Most users, who are followed on Twitter, will usually return to the favour by following the follower. Once a digital marketing brand gets a ton of followers using such a tool, it is quite simple to unfollow a majority of these users with applications like ManageTwitter. Additionally, the brands could also get profile names which include a targeted digital marketing keyword, and also create other profiles having that same keyword.

The only way for Google to beat this is to modify their search engine algorithm to weed out profiles that do reciprocal social media following, similar to reciprocal link building. Another related issue is the importance of social search. Digital marketing pundits are always saying that people are more likely to trust the advice given by their friends, rather than Google’s search results. Theoretically, this may be true, but in the actual practice, it is not so. In fact, most users begin to follow others simply because of a single smart tweet. They do not really know the person they are following or value their opinion.

An Introduction to Digital Marketing

Digital marketing means the promotion of products and brands using all means of electronic devices like personal computers, tablets, smart phones and cell phones etc. This is an effective approach to reach a large mass of target audience and to gain their valuable trust. Digital Marketing includes different ways where the merchant can choose one or more ways to interact with people. It gives an opportunity to run and analyze marketing campaigns in real-time and understand what’s fetching potential outcome.

Digital marketing is even cost-effective and increases ROI since it helps to interact directly with the target audience giving them comprehensive information about product or brand anytime and anywhere. It is the quick and feasible way to build brand name and reputation in market. Effective results can be achieved using following components of Digital Marketing.

Search Engine Optimization – SEO (Search Engine Optimization) is the process of improving visibility of a website free of cost in a search engine by adding search engine friendly elements in it. The search engine result pages (SERPs) for a search term are called organic results. Search engines like Google, Bing, Yahoo and MSN prefers relevant optimized websites to display for any search term.

Social Media Marketing – It is the process of engaging people through social media networks like Facebook, Twitter, G+, LinkedIn and Instagram etc. According to Comscore, online social networking activity accounts for 25.2 percent of all online minutes in India. This provides you an opportunity to reach more than one-fourth of internet users and updating them about your latest offers and new products launched.

Search Engine Marketing – It encompasses both paid and unpaid methods to increase the visibility of the website. Paid method refers to pay-per-click where search engine charges for every single click leading the user to your website and unpaid methods refers to organic results achieved by search engine optimization. A survey posted at Search Engine Watch reveals that SEM the most effective acquisition channel for 85% of retailers.

Email marketing – Sending a commercial message or newsletter directly to the customer’s inbox through an email is called email marketing. Emails are sent to the prospective customers, previous customers and the current customers to encourage customer loyalty and repeat business. A global data posted by The Madison Logic Company in April 2014 states that 122 billion emails are sent every hour.

Affiliate Marketing – Affiliate Marketing is a type of marketing in which a business rewards one or more affiliates for every conversion. In other words it is the practice of using one’s talent and efforts to promote others business and getting rewards in turn. The reward model is known as CPA (cost per action).

Web Analytics – Web Analytics is used to monitor the traffic on the website and user activity thoroughly. It helps you to analyze the influence of your new marketing campaigns or latest activities. You can also evaluate the interest of users as well as the number of unique visitors and returning visitors. You actually perceive about the ROI of other marketing campaigns. It even demonstrates about the demographics showing which geographical area accommodates your target audience. Hence, it is the crucial part of digital marketing.

Mobile marketing – It means sending commercial messages through mobile phones in the form of SMS, MMS, IVR, QR codes and responsive websites. It is a potential approach towards digital marketing as there were 904.51 million mobile users in India in March 2014 with addition of 1.05 million monthly cell phone users. The data reveled at CMO Council India states that Indian companies spent 3 billion rupees on mobile ads in 2013 and the market is projected to expand 43% in 2014, according to the Mobile Marketing Association.

Using a single or the combination of the components of digital marketing, one can make his nascent business thriving. Digital marketing leads you towards the right path of triumph.

Direct Marketing Myths Exposed

I have dealt with hundreds of people that were frustrated, exhausted and ready to quit. This is the rule, and not the exception in our industry. Most of these feelings stem from people having been sold on myths of direct marketing. It’s an unfortunate truth that many in direct sales and direct marketing are not being realistic when talking to prospective partners. All too often, their focus is only on immediate success and the instant gratification of making a lot of money quickly. The focus is not on building a business that will produce wealth for many years to come. I want to go over a few things that many of you may have been told and reveal to you the truth behind these direct marketing myths.

Let’s start with what I consider to be a huge misconception, and one that I have seen and dealt with hundreds of times, and still deal with today. Often when people get into direct marketing, they are sold on the idea of becoming independently wealthy within a few months. I’m here to tell you that’s not the case. Yes it has happened, but the truth is that it doesn’t happen very often and the results are not repeatable. Those that have had these wild successes in such a short time are the exception, not the rule. The direct marketing concept is not to get rich quick but to build true wealth that will continue to grow over time. The notion of get rich quick is the trademark of an amateur in direct marketing. Any true professional will tell you that it takes very hard and consistent work to succeed in our industry. It can be done and has been done many times, but it takes talking to a lot of people to be successful.

There is another direct marketing concept that I consider to be absolutely crucial to your success. I’m talking about commitment. When I talk about commitment, what I’m referring to is what you are willing to do to succeed. In direct marketing, you have a genuine opportunity to achieve any goal you desire. To make that opportunity a reality takes commitment. You have to be willing to do whatever it takes, for as long as it takes. Commit to the fact that true success comes after two to three years, not months.

There is another concept that you must accept to be a success in the direct selling industry. You have to accept that while direct selling is a very rewarding career, and many people make millions every year, it is not easy. The myth that has been sold time and again is that success will just magically happen. It will come, but only to those who can properly execute their plan for success. To do this, you have to be tough. I’m referring to your mental toughness. Being mentally tough means you have to be ready to overcome adversity. All too often in direct marketing, people are led to believe that what lies ahead is easy, and there will be no hard times. There are people who will tell you that it won’t work, that you’re wasting your time, etc, etc. You have to be able to withstand this and keep your commitment. You’ll have to deal with the fact that 90 percent of the people you talk to will tell you “no”. If you don’t have that mental toughness, you’ll get dejected and quit. The same holds true if you think it will happen overnight.

There are a few points I hope you take away from this. First, don’t buy into the belief that your success will happen overnight. It will happen, but it takes commitment and time. Also, make sure that you are fully committed. Make an assessment of what your goals are and then commit to doing whatever it takes to make them a reality. Finally, don’t believe the myth that success will come easily. Success is a reward that comes only after consistent, sustained action. Belief in these myths has caused the downfall of more than one direct marketer.